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70元涨到3000元，“纸片茅台”撕拉片的饥饿游戏｜后峰青年
消费者为“仪式感”买单的背后， 曾经售价70元一盒的撕拉片相纸，被称为“纸片茅台”。然而，这场由稀缺性和情绪溢价共同搭建的“饥饿游戏”正面临争议。在停产数年后因明星效应与社交传播身价飙涨，二手市场价突破3000元/盒，究竟隐藏着怎样的消费心理与市场逻辑？不花1分钱到底能不能拍出同款撕拉片效果?
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